Bella Italia is located in the heart of Kota Kinabalu, nestled under the historical Jesselton Hotel and the bustling street of Jalan Gaya, Bella is an icon with its' italian-inspired cuisines.
Whether you're looking to recharge with a cup of espresso, chat with friends over thin crust pizzas, sink your teeth in mouth-watering desserts or embark on intimate conversations in a classy wine dinner, the restaurant that encompasses four areas; Mountbatten Bar, The Circle, Classic Dining and The Private Room has something to offer for everyone with discerning taste.
Bella Italia's motto:
"Bella's exquisite menu is crafted with the highest quality and freshnest ingredients and with the seamless service and cosy ambiance, you'll always have a Bella time."
CHAPTER 1: NATURE OF BUSINESS OF BELLA ITALIA
A. Nature of Service
The nature of business of bella Italia is food service. Bella italia provides On-premise and Off-premise Catering as well to its customers.
B. Details of Bella Italia
Business Hours: 7:00a.m. - 10:00p.m.
Location Address: #69, Jalan Gaya, 88000 Kota Kinabalu, Sabah, Malaysia.
Contact Number: +6088 313 366 +6088 215 366
Fax : +6088 215 366
Email : info@bellaitalia.com.my
CHAPTER2: PRODUCTS OF BELLA ITALIA
Menu
Lunch:
- Pizza Polpette
- Insalata Milanese
- Baked Eggplant with Homemade Ricotta & Basil
- Banana Leave grilled Fish Fillet over rice and beans with Mango salsa
- Buffalo prawns
- Rigatoni with Homemade Beef Sausage Spicy Cream Sauce
- Fusilli with Smoked Salmon, Mushroom, Oven dried Tomato
- American Breakfast
Dinner:
- Tasmanian Salmon
- Grilled Beef Tenderloin over roasted garlic & Parm Mash finished with Balsamic Demi
- Smoked Salmon Carpaccio
- Calzone
- Tiramisu
- white & Dark Chocolate Cheesecake
CHAPTER 3: SOWT ANALYSIS
CHAPTER 4: BELLA ITALIA PRICING
A. General Pricing
The pricing of Bella Italia is based on what the customers ordered, based on the menu list. which is roughly at the pricing of RM20.00 per meal.
A. General Pricing
The pricing of Bella Italia is based on what the customers ordered, based on the menu list. which is roughly at the pricing of RM20.00 per meal.
B. Package Pricing
Their package pricing is usually applied in the premise for occasion such as Birthday, Anniversary, Concert, Wedding and etc.
CHAPTER 5: BELLA ITALIAN MARKETING PLAN
Bella Italia is promoting mostly throughout the fame of the restuarant on site and also using website. Their official website at Malaysia, Sabah is http://bellaitalia.com.my/ and other than that, they are also running activities and events in order to attract attentions of customers who are interested or planning to dine there, the event are such as: Earth Hours Tribute on 26th March by local bloggers, bella 50s Night Review by Deana and SabahSongs and also Bella Besties Brunch Contest by Bloggers.
BY: LO KIN VUI - 01686-05-09
DCA05/09
DCA05/09
ASIAN TOURISM INTERNATIONAL COLLEGE
